UX / UI
Endings - the perfect
off boarding experience
Brief
How might Olivia create an off boarding experience that provides the needs of women in their menopause?
Commissioner
Oliva – your digital menopause guide
Duration
14 days
My role
UX-research, Prototyping, Workshop facilitator, UI
Team
Maria Gadh, Marie Broberg, Sanna Nielsen, Sigrid de Laval
Process
Research
We found that menopause is extremely individual and can last for several years. Whilest some women barely notice it others go through, what they call, “a personal hell”.
Through workshops we identified different reasons for leaving the app, so called crack of doubts. This lead us to three main user groups with different needs, which we tracked through customer journeys.
"I really like that it feels like Olivia still cares about me, even though I’m leaving it feels like the app isn’t "disappointed" at me"
Key insights
Menopause is extremely individual and to meet the different needs of women the off boarding needs to be customised as to why they are leaving.
Solution
An off-boarding, where women, depending on their experience, are categorized into one of the three user groups. This way they’re given an ending that offers support and help to their individual needs.
The three endings differ in tonality and content, and offers insights and advice from the data that the women has entered during her usage of the app.
WHAT YOU GET IS WHAT YOU READ
An insight and research driven person, who prototypes her steps on the target group to challenge the confirmation bias.
FIND ME